Getting a website ranked higher on search engine result pages (SERPs) to get organic traffic is not an easy task. However, it depends on an effective SEO strategy that includes both On-site and Off-site strategies.
On one hand, where an off-site SEO focuses on building a backlink portfolio, an on-site or on-page strategy is the practice of optimizing more technical SEO elements like meta tags, keywords, page speed, etc. In this guide, we will discuss:
- What is on-page SEO?
- Why is on-page SEO important?
- How to optimize on-page SEO?
What is On-Page SEO?
On-page SEO, also known as “On-Site SEO is a process of optimizing the content on a web page (Both in written format & the HTML source code) to make it accessible, & discoverable to the target audience. To put it simply, the practice of on-page SEO involves an optimization of a web page that is visible to your customers ie. right from front-end to back-end components of a website. It aims to increase its usability to improve ranking & visibility in search results on different search engines such as Google, Bing, Yahoo, and many more. However, if you are not so pro in technically improving your website, the best idea would be hiring professional SEO services.
Why is On-Page SEO Important?
Since the internet is flooded with a billion websites, search engine algorithms sort an immense amount of data to organize web content and provide users with the content depending on their search queries. Here, on-page SEO enables search engines to connect your web page’s relevance to the given query or keyword made by a potential user. Google regularly updates algorithms and its ability to understand what a user is looking for online. Here, on-page SEO tells Google about your website and the solutions you are providing to your customers. It helps in higher search rankings and increased traffic to your site. It is known as “On-Page” because all the efforts & strategies to improve a web page take place on-site and can be seen by visitors.
Read more: https://www.cubicalseo.com/blog/on-page-seo-guide
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