Being an inbound marketer, what will be your answer if we ask about the most powerful SEO strategy? Probably, it is none other than “Backlinks”, right? And this is obvious.
Backlinks are the URLs/links of other websites that link back to your site. They are also known as External links or Inbound links.
While crawling any brand to rank on SERPs, Google especially considers backlinks to check how many pages are connected, how they are performing & in what ways. But why?
In simple words, backlinks signal to Google that other websites are finding your content worthy & helpful enough to get it linked on their own sites, blogs, or articles. They are one of the top three ranking factors for Google that establishes your site’s authority & reliability in the eyes of search engines.
Needless to say that backlinks are hard to get but with a correct SEO strategy, you can easily build or earn quality backlinks.
In this article, we are explaining the top ways to get backlinks for your brand. Let’s start with understanding what backlinks are exactly.
This is how you can get backlinks -
If you are struggling with getting good-quality backlinks to your website, don’t worry!! In this article, we are stating some of the top & smart strategies to build a solid backlinking base. Take a look:
1. Get Broken-Link Recovered
Broken link building is the process of finding broken links on pages within your niche and contacting the webmaster to report those broken links. It can be a time-consuming process but worth it. Otherwise, a site with broken links delivers a poor user experience and looks bad. The concept is simply researching & reporting to the webmaster/site owner and requesting them to get a link back to our site. If the site owner fixes the link, you can get them recovered.
When you reach the webmaster, politely introduce yourself and inform them about the broken links you want to be recovered. Provide the exact locations of those links and you can also request alternatives like replacing them with any other link. To get your website SEO-optimized, you can take the help of top SEO tools.
2. Create & Share Capturing Infographics
Infographics are simply informative images with written texts on particular data you want to share with your audience regarding your products or services. It is simply a visual representation of data using images, graphics or charts. It could be an effective SEO strategy to get backlinks as Google finds it user-friendly due to its capability of providing information quickly. By generating & sharing amazing infographics, you can get other users to share your content and get a backlink in return.
3. Start Guest Blogging From Today
Guest blogging is one of the most popular SEO strategies to get your brand ranked on search engine result pages. At the same time, it also provides us with quality backlinks to our site. What is a guest post? It is simply a process of posting blogs or articles on other websites by guest bloggers to get external links. Various platforms are out there that let you create a guest blogger account where you can write articles and get a link in return. To find guest blogging opportunities, you can simply run a search on Google by inserting your “niche keyword + guest posts”. Google will filter the most suitable results for you. Next, draft a quality guest post along with a good description and details.
4. Notice Competitors Around You
Competitors prevailing in your particular niche play a vital role in determining your SEO strategies. If you are concerned about getting more traffic to your website, you should take a look at your competitors and try to find out their link-building strategies. Be cautious whenever they post any new article or change anything to their site. Here, Google Alert can be beneficial. This will give you an idea about their backlinking strategy. For example, if they are earning backlinks through guest posts, find out how to submit a guest post, etc.
5. Update & Promote Content
Writing or updating old content is a great idea to not only get backlinks but also to increase those backlinks that you already have on your old content ten times better. This is a great backlinking strategy. Take a look at the articles or blogs that you have published earlier and try to find out what trendy data you can include making them interesting & readable to the audience.
Also, keep in mind that great content will have no use unless you promote them on various channels. Adopt email outreach, and contact bloggers or professional SEO company. Track results monthly or within a certain period.
6. Go for testimonials
It is the easiest, free, and simple tactic to get quality backlinks to your site. You can testimonials ie. reviews for the websites you are using and get links in return. It hardly takes a minute and provides you with the best SEO strategy to acquire a backlink. Many businesses are others who look for testimonials as proof of their credibility. Find those websites under your niche and leave a review. Please note, that you should look for the websites which have higher DA & PA.
7. Donations
Donations are a good way to earn backlinks to your business. You can donate to nonprofit organizations and become a contributor. Though not many charities offer backlinks, if they do, acquire a backlink and improve your brand’s authority. Once you find a website that offers backlinks in exchange for donations, you should do proper research about the platform and then make a move.
8. Conduct Interviews
If you are an expert in your niche, you can conduct interviews and create backlinks for your website. Online interviews are in trend these days and provide you with a great way to earn a quality backlink.
9. Write & Publish PR
Digital PRs can be an efficient way to earn backlinks if you promote them to suitable journalists & publications. If done well, you can enjoy a solid backlinking base. But you need to make yourself familiarized with the rules & guidelines of the websites which are accepting press releases. And don’t forget to include relevant data, long-form guides, and visuals like infographics, etc.
To sum it up, we can say that earning backlinks isn’t an easy task, but incorporating these tactics will surely help you find the best link-building opportunities. But only having backlinks is not important unless you don’t know how to retain them.
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