SEO | SMO | Digital Marketing: December 2021

Thursday 16 December 2021

A Complete Guide To Design And Develop A Ludo King Clone App

The Ludo game app development market is getting a phenomenal boost like never before. Thanks to the sudden outbreak of Covid-19, people are staying at home and are looking for fun & interesting entertainment sources to pass their time, leading to a tremendous increase in the number of downloads of Ludo games across the world. It has been one of the most popular & loved board games for decades and to date, it has a dominating ranking in the gaming market. People of all ages love playing these games with the same thrill & excitement on their smartphones.

This is the reason more & more Ludo game app developers are now creating Ludo games with high-end user experience using advanced tools & technologies. Various clients across the world are now investing in Ludo game app development as a perfect way to reach their target audience. The apps are now being created with pleasing graphics and immersive sound effects to engage gamers.

When it comes to the Ludo game, the most popular game that tops the list is none other than Ludo King. The extremely popular board game is known for its multiplayer cross-stage facility that supports various popular devices like Android, Laptop, Windows and iOS, etc. But have you ever thought about how they develop games like Ludo King?

If you are also thinking of creating a mobile Ludo game app like Ludo King, you are at the right place. Here, we have provided a complete guide to design and develop a mobile game app like Ludo King.

Top SEO Tools That Every SEO Expert Should Be Aware Of

SEO (Search Engine Optimization) is one of the most critical skills of digital marketing that takes years of experience to turn the table for a business. Becoming a master in SEO can be a tough job. Thanks to some of the best SEO tools that digital marketers are relying on to optimize websites’ ranking in the SERPs of visitors and among potential customers. Whether it is a blog, an eCommerce brand, or any software solution company, organic traffic is required to get an accelerated target customer base. Therefore, in this blog, we have compiled a list of the top SEO tools that an SEO expert can use to transform a brand on digital platforms.

Why Are SEO Tools Important?

These SEO tools make it easier to ensure that the website is well-optimized for SEO performance. Plus, the search engine ranking can be effectively managed and monitored. It helps SEO beginners to get rid of tedious keyword research and data analysis tasks. An SEO company would be able to know which SEO strategy is fruitful and which needs an improvement following a thorough competitor analysis. Using the best SEO tools is even more important in the case of having multiple websites to gain accessibility to each site’s performance. Using the best SEO tools is even more important in the case of having multiple websites to gain accessibility to each site’s performance. To conclude, we can say that these SEO tools save our constructive time and effort by generating accurate reports at a few clicks.

These SEO tools will help you with:

Keyword Research.

Backlinks.
Local SEO.
Mobile SEO.
On-page SEO.
Website Optimization.
Ranking
Site speed
WordPress SEO etc.

Now, let's have a look at some of the top SEO tools that every SEO expert should know about:

1. Ahrefs

One of the most recommended SEO tools, Ahrefs webmaster tools help you analyze your website for over 100+ technical SEO issues. Its state-of-the-art web crawlers with a user-friendly dashboard can deliver detailed analysis reports on backlinks audit, keyword research, URL ranking, and competitive analysis within a few minutes. Now you can tune your SEO strategy for improved results.

Key Features

Find all the backlinks and SEO metrics. Check & fix broken links.
Review best-performing pages under specific keywords and topics
Discover high-volume keywords your competitors are using and get relevant keyword suggestions as per your niche.
Check the site's organic keyword ranking, and get improvement ideas.

Plans And Pricing

Lite - $99 per month
Standard - $179 per month
Advanced - $399 per month
Agency - $999 per month

Off-Page SEO Guide: Everything You Need To Know

Off-page SEO is an important SEO tactic that has a vital role in getting a particular website ranked higher on Google. But what is it and how does it work? Let’s discuss.

If you want to increase your brand visibility or want your target audience to find out about you, you need to think beyond your website. This is where the concept of off-page SEO comes into the scenario. Most of the time people assume it as a link-building practice to get the valuable links pointing to a website, but it goes deeper than that. In this guide, we are taking a deep insight into off-page SEO and are helping you to get a better idea of its importance in online marketing.

Our off-page SEO guide includes:

What is Off-page SEO?
Best off-page SEO techniques to work for website
Importance of off-page SEO

Let’s start:

What Do You Mean By Off-page SEO?

“Off-page SEO” refers to all those SEO tactics that take place outside of a website. In other words, activities that are being performed by SEO services away from a website with an agenda to improve its ranking on SERPs.

Many people correlate off-page SEO with simply a link-building process but it is more than that. Several off-page SEO tactics, such as Brand Building, Content Marketing, or Social Media, etc. play an important role in getting a competitive advantage for a website. But to give a straightforward explanation of what an off-page SEO is, we would say that it covers SEO efforts that are not bringing any changes to a target website in any manner. These SEO tactics help Google understand how other people approach your website from other sources than simply just searching about it on search engines.

Wednesday 15 December 2021

Social Media Content Writing Tips To Engage Visitors

Today social media has become a crucial & the most effective way to connect & meet people, join groups, share & receive any information, and follow brands because it follows a direct approach of communication. Just log in to your preferred platform and within a few seconds, you can send, receive & share messages directly to the people you want to connect with. There may rarely be an online marketing platform that offers this level of interaction & engagement. As businesses, it is one of the best ways to discover new & existing customers.

However, social media platforms are rapidly evolving & changing their algorithms, making it difficult for the brands to generate traffic from the posts that they have created on their social media platforms. The competition is getting louder day-by-day & audience expectations are at their peak. To survive in the market, businesses need to find effective ways to stand out from others. Here, hiring professional content writing services will be a good idea to construct an effective social media content writing strategy that can make a big difference.

In this blog, find out how you can create engaging & captivating content for social media.

How To Write Content For Social Media?

Writing awesome & eye-catching content for social media requires creativity and you need to make sure to keep the content short, simple, crisp & to-the-point. Wait a minute!! What does it take to create a social media post? Time, money, & skills to express your message with the main motive of drawing maximum returns on investment. Similarly, there should be a content creation strategy specially designed to meet your goals consisting of how to write and present them in several forms as the audience varies from platform to platform.

Precise, trendy, informative & meaningful content helps create brand value and drives traffic to your business. Here are some useful tips to write content for social media.

A Simple Guide To Create Successful Digital Content Marketing Strategy

Whether you have just started to plan your content marketing strategy or you have been using the same method/approach for a quite while, it is never too late to review your content marketing plan - to make sure that the content you are providing is up-to-date, informed, unique & engaging for your existing & potential customers/leads.

Did you know that around 2 million blog posts are published every day? The Internet is filled with insane content and planning your content with a well-researched digital content marketing strategy is surely going to help you cut through the irrelevant & random articles. Your content marketing strategy influences the way customers look at your brand and approach for your offered products & services. But it is quite weird that 63% of the businesses don’t even have a sound, data-driven & brand-oriented documented content marketing strategy. They feel overwhelmed when it comes to thinking of:

What type of content should they produce?
How often should it be done?
And where can they post it? etc.

If you are also in a dilemma, we are here to help you answer those questions. In this post, we will explain how you can create a successful digital content marketing strategy. Just remember, content marketing is important for SEO and acts like a magnet that draws potential leads to your business, giving you a chance to convert them into sales. Without a content marketing strategy, you are simply running a website with no solid customer base.

Beginner's Guide: How To Design A Website

So, finally, you are thinking of moving your business online and are all prepared to design an outstanding, attractive & appealing website, capable of showcasing what your brand is all about. But are you wondering where to start from? Don’t worry!! You are not alone. Designing a website can be a tedious & overwhelming task especially for beginners.

A lot of people think that designing a great website requires a higher level of expertise or state-of-the-art tools but let us tell you that by using the right tools, tips & technologies, anyone can accomplish this task like a pro. Our guide will show you how to design a website that converts your traffic into leads as well as optimize an effective user experience.

Maintaining an informative & user-friendly website has a great impact on your performance in search engines like Google. With so many things to take into account, the process can be daunting. To simplify it, we have prepared this guide for you. Let’s dig in:

Determine Purpose & Objective of Your Site

Before you start designing a website, you need to be clear about your site’s goal like why are you creating a website, how will it function or what benefits will the target audience get, etc. Apart from knowing your industry niche and defining a content strategy, figuring out your USP (unique selling point) is also important, such as is your site just displaying information (Blogs)? Or selling products (online store)? Or to get sign-ups to grow your business? etc. You can take a look at your competitor’s websites for design inspiration. Explore their pages and take note of the information they are providing, or how they are communicating or what they are offering to draw visitor’s attention, etc. This information will help you create a sitemap for your website.

Create Quality Website Content With These Tips

When it comes to creating a website, the content should be the priority. Good website content not only helps engage the target audience looking for the services in the same niche but also sells brands in the global market. Content is as important as the design & other factors of a website. It drives search engine results, increases traffic to the web pages, and establishes businesses in the market. But capturing readers’ attention through content is not that easy. Over one-third of the visitors leave a particular website within a few seconds with unattractive or unoptimized content. Good website copy is the key to win against all those odds.

What is Web Copy?

An amazing website copy is simply the main body of text you are writing and publishing on your website intended to drive organic traffic as well as to promote your products & services among the target audience. This is the thing that makes content marketing important for SEO as it helps navigate the visitors by concisely elaborating brands and offerings in the market. Typically, these pages include Home Page, About Us, Service Page, and FAQs. So what makes a good web copy?

Attractive website content is the combination of user engagement and best SEO practices. And to make a good website content copy, you need to invest your ample amount of time, & effort. Here, in this blog, we are explaining the best website content writing strategies to help your website improve. Let’s start:

How To Write Amazing Website Content?

We have divided our tips into three categories:

Pre-writing Tips
Writing Tips
Post-Writing Tips

Pre-Writing Tips

Keep in mind that your content foundation is clear & sorted before you start your web content writing strategy. Here are the prewriting points that need to be followed to ensure effective writing:

What Is Local SEO And How Does It Work?

A website is an effective tool to reach a target audience across the world. And SEO tactics help website owners to rank their website on the first page of search engine results so that whenever users search about them directly or with related services, they are visible to them. But what if you own a local business and want it to rank higher in a specific area? This is where the concept of Local SEO comes into the picture.

If your business is serving people in one or more geographical areas or you maintain office premises there, then Local SEO is something that you should be aware of. In this blog, we are explaining what Local SEO is, how it works, and many more.

What is Local SEO?

Local SEO stands for “Local Search Engine Optimization” is the process of optimizing your website for a specific local area. For example, imagine you own a shop or restaurant and you want your services to rank higher for certain search queries made by the local audience. Here, local SEO helps your business become visible to that local audience through local search results on Google. It indicates that you are serving a target audience within a specific geographical area.

If you are performing Local SEO for your website and user searches for your business or related keyword, then your business will be visible underneath the first three listings that are Google Ads, followed by Google Maps with three local listings, known as Map Pack. Local SEO helps grow your business ranking in the organic results on Google.

Getting found online by your local audience increases chances of converting potential local leads into sales especially in the Covid-19 pandemic where people are more willing to connect online than offline.

A Beginner’s Guide To On-Page SEO

Getting a website ranked higher on search engine result pages (SERPs) to get organic traffic is not an easy task. However, it depends on an effective SEO strategy that includes both On-site and Off-site strategies.

On one hand, where an off-site SEO focuses on building a backlink portfolio, an on-site or on-page strategy is the practice of optimizing more technical SEO elements like meta tags, keywords, page speed, etc. In this guide, we will discuss:

What is on-page SEO?
Why is on-page SEO important?
How to optimize on-page SEO?

What is On-Page SEO?

On-page SEO, also known as “On-Site SEO is a process of optimizing the content on a web page (Both in written format & the HTML source code) to make it accessible, & discoverable to the target audience. To put it simply, the practice of on-page SEO involves an optimization of a web page that is visible to your customers ie. right from front-end to back-end components of a website. It aims to increase its usability to improve ranking & visibility in search results on different search engines such as Google, Bing, Yahoo, and many more. However, if you are not so pro in technically improving your website, the best idea would be hiring professional SEO services.

Why is On-Page SEO Important?

Since the internet is flooded with a billion websites, search engine algorithms sort an immense amount of data to organize web content and provide users with the content depending on their search queries. Here, on-page SEO enables search engines to connect your web page’s relevance to the given query or keyword made by a potential user. Google regularly updates algorithms and its ability to understand what a user is looking for online. Here, on-page SEO tells Google about your website and the solutions you are providing to your customers. It helps in higher search rankings and increased traffic to your site. It is known as “On-Page” because all the efforts & strategies to improve a web page take place on-site and can be seen by visitors.

What is Google My Business Listing? A Complete Guide

Google My Business (GMB) is an opportunity for businesses to show their products or services in the local search results among target audiences looking for them online. It is free, which makes them an affordable marketing tool for every type of business.

This comprehensive guide will help you understand what Google My Business is, how to set up your GMB account, and optimize your Google My Business profile to get the best search results.

What Is Google My Business?

You may want to know what a Google My Business Listing is to determine whether to invest your time and efforts into this SEO tactic. Well, Google My Business is a free marketing tool provided by Google where businesses can list their business profile to ensure their appearance in the local search results as well as on Google Maps. This is why more & more businesses hire SEO services for increased local search results.

Whenever a potential lead searches for terms related to your business or even reaches your business on Google, you want to be visible in local search queries with all the important information a customer would require before contacting you or making a purchase. For example, your name, address, contact details, opening & closing time, or link to your website, etc. Here, Google My Business Listing allows you to display all that information about your business. This is how it helps businesses create & manage their Google listings which customers can find on Google searches and Maps when looking online.

How Google My Business Helps In Local Marketing of Businesses?

Being a marketer or a business owner, you probably spend hours, & resources on social media marketing but often ignore the most preliminary step which is to optimize your local search rankings. Until your business is not visible in the local search engine results when the queries are being made by people looking for you online, you are way too far to convert potential leads into sales. No matter how many social media platforms you have, Google search has been a popular & go-to option among many people when it comes to knowing about any products or services.

The easiest and affordable way to bring your business to local search results is to have a Google My Business account. In this guide, we are explaining what Google My Business is and how it helps businesses boost their visibility. Let’s understand in detail:

What is Google My Business?

Google My Business (GMB) is an excellent opportunity for businesses to boost their local search presence among their target audience.

Whenever a customer searches about your business or related services on Google, you want to make sure that all the information related to your business is visible to them before making a purchase. Here GMB helps you by displaying vital details of your business like Name, Address, Operating Hours, Website Link or Contact Details, etc.a